<aside> 👉 Executive Summary The goal of this user research study is to improve the sBTC user experience. For sBTC to be successful, it’s crucial that we have:

1. Deep wallet integrations
2. Easy on-ramps
3. Simple interface with intuitive design and messaging

This research seeks to address each of these points, while identifying insights and best practices to improve the user experience for our target audiences. In order to conduct this research in a timely fashion, I recommend we hire OpenUX or a similar 3rd party research team to help.

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Objectives:

1. Identify steps to reduce friction and improve the Developer Experience for sBTC in the wallet.
2. Determine UX best practices for engaging with target users.
3. Identify personas based on market research (what is the demand for this product?)

Methodology:

• Phase 1: Product Research (Developer-focused)
• Phase 2: User and UX Research (Market-focused)
• Expected outcomes

Summary Deck

Related Documents:

sBTC Messaging Research ****

tBTC Research - Threshold

rBTC Research - Rootstock

Trustless Computer (New Bitcoin City) Research

sBTC Competitor Table

sBTC UX research summary deck

sBTC Bridge Figma file

Miro Board

Persona Interviews (BD Partners)